Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
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In this paper,
- Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
- Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative.
- State the specific target market for the venture.
- Create a strategic plan that includes the following (in any order you decide):
- An analysis of the competitive advantage of your venture (Why will it be successful?).
- A PESTLE analysis, or a similar business analysis process, of the host country.
- A 6- to 12-month timeline of your venture’s expansion.
- A list of SMART goals.
- A summary of startup human resources and marketing concepts.
- A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
- Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
The Final Paper: Strategic Plan
- Must be 2100 words in length (not including title and references pages) and formatted according to APA Style
- Must include a separate title page with the following:
- Title of the Final Paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least five scholarly sources.
- Must have minimal direct quotes (no more than 10% of the paper).
- Must not be a narrative (no first person or story telling).
- Must include, at least, level one APA Style headings.
- Must include a separate references page that is formatted according to APA Style
5 years ago
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