FINAL

Please read the attached documents “PHARMASIM FINAL REPORT”, “SEGMENTATION SECTION REPORT” and “ALLROUND CASE”.  After reviewing the attachments, please complete “Part 1 and Part 2” below.  

PART 1: 

Read the attached document “PharmaSim Final Report. Pay close attention to “PERIODS 1-8” of the report, which provides information to complete the assignment. 

After reading the document, write 3 paragraphs for the “Advertising Segmentation” section of the “PharaSim Final Report”.

PART 2: 

Please read the attached document “Segmentation Section Report”. Write 2 paragraphs under “paragraph #8” titled "Segmentation".  The “PharmaSim Final Report” should assist you.