External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM)

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External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) Assignment Details: 


Complete an External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) for “UNITEDHEALTH GROUP”.  For the CPM, the primary competitors are Cigna, Humana and Anthem. 


Include analysis for competitive position, opportunities and threats and conclusions.


Book Reference

David, F., David, F., & David, M. (2019). Strategic Management Concepts and Cases A Competitive

               Advantage Approach  (17th ed.). Upper Saddle River: Pearson.

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