Explain how the new product or service line fits

Instructions
For this assignment, you will create a new product or service line for Amazon. In your analysis, include the following items:
 Provide a brief descriiption of the product or service.
 Explain how the new product or service line fits into the firm’s strategy and new mission statement.
 Create a new organizational structure/chart for the company; explain how the new organizational structure/chart is improved.
 What are the company’s short-term and long-term goals?
See attached references. Your case study must be a minimum of two full pages in length. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.