MKT 421 Week 2 Complete (Marketing Plan) A+ Graded

Week 2

MKT 421 WEEK 2 DQ 1

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

MKT 421 WEEK 2 DQ 2

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

·         MKT 421 Week 2 - Individual Assignment - Marketing Mix. (1400+Words)

·         MKT 421 Week 2 - Learning Team Assignment - Marketing Plan Phase I. (1700+ Words)

·         MKT 421 Week 2 Summary