Entrepreneurship class case

This is going to be 1 page analysis of the case. There is also an EXAMPLE of how the case should be done(apple case). The case that should be done is lit motors which is attached.

Case analysis assignments are designed to demonstrate your analytical abilities and your critical thinking skills.  They are NOT summaries of the case.

For each assignment, you need to show:

-  The top issues which you think prompted the case to be written

-  Your consideration of each issue, including any action that must be taken to address the issue and the pros/cons of that action

Write the last paragraph as what you would do as the CMO of the company.