Entrepreneurship & Innovation

BUS 521: "Customer Target Marketing Strategy and Competitive Analysis" 

Each discussion answer below must be a minimum of 125-150 words of substantive content with a minimum of 2 references cited in APA format. No copying and pasting of work previously done for someone else. 

Discussion Question 1 

Discuss three (3) specific characteristics that you would use to define the target audience. Next, determine how you would utilize this market information to develop your product or service niche. Justify your response.

Discussion Question 2

Describe two (2) or three (3) elements of a business model that would provide your company with a competitive advantage over other businesses in your industry. Next, list the major risk(s) you would identify as the biggest threat to a company’s success and how they could overcome them.