Email Marketing Strategy

Submit a 400-word (all 4 questions inclusive) document to address each of the following questions,

1. Describe the benefits of creating an email creation strategy and process. Why was it important for CommonBond?

2. Describe any risks of creating a 3-month forward looking email calendar.

3. With relatively high open and click-through rates to date, how should the team measure success of the new strategy and process? How would they know if the effort of planning was making an impact?

4. Should CommonBond consider an entirely new thread of emails customers of new products that they launch?

Attached the supporting data.