Economic and. Marketing
KHayesHomework
2 years ago
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files (2)WK6DiscussionMarketing.docx
WK6DiscussionEconomics.docx
WK6DiscussionMarketing.docx
Channels and Metrics
Note: At the start of your DQ post, remind us of the company and product/service you have chosen for your marketing campaign.
Choose one social media channel and one traditional channel that you plan to use in your marketing campaign. For each channel, answer the following questions:
· Why is this channel an appropriate choice to promote your product or service?
· What type of data will you be able to collect related to your use of this channel in your campaign?
· What metrics and KPIs might be useful in assessing your return on investment for this channel?
Now consider the company's own website, which is also a digital marketing channel. Answer the following questions about the company website:
· What type of content will be needed on your own website to promote your product or service?
· What type of data will you be able to collect from the company website to assess ROI? How will you collect this data?
WK6DiscussionEconomics.docx
Market Structures
Using the company that you have selected for your Assignments, read and reply to each of the prompts below:
· In what type of market structure does your company compete?
· Justify your choice by answering the questions below:
. What is the approximate number of sellers in your market?
. What are the barriers entry for new competitors?
. How much market power does your company possess?
. How much differentiation is there between the products of your company and those of its competitors?
· How does your company's market structure impact the options you have for pricing practices?
· Using the information on Price Discrimination in the Economics Toolkit, create and share one (1) new tactic to use for your chosen product or service to expand your company's pricing practices.
. Note : You can use this tactic for one of the two (2) ideas required in Assignment #3.
