E-Business Strategy - Paper discussing attached Amazon Article Paper and Memo to the CEO Amazon

Subhject: E-Business Strategy

Instruction:

* Read the attached Amazon Article. 

* Discuss the eight unique features Ubiquity,Global Reach,Universal Standards,Richness,Information Density,Interactivity,Personalization/Customization,Social Technology in relvant to article.

* Discuss Amazon's dominance and disruption mentioned in the article. 

* Also, analyze the e-Business strategies discussed in the article and the impact these strategies have on the marketplace

Important DELIVERABLES: Two items:

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*** Item # 1. A 4-5 paper with 4 minimum references.

*** Item # 2. A short memo to the CEO of Amazon stating your opinion of Amazon's e-Business strategies.