E business has been on the rise over the past few years due to the increment in the concept of digital technology.
There are eight unique aspects that are associated with e business that every organization or company that wants to be highly competitive should follow.
First and foremost, there is ubiquity which emphasizes that a traditional business type of market is defined as being a physical place along with accessibility to treatment using document circulation (Fashion Communication in the Digital Age:
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FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, 2019).
For instance, in the case presented by the article on Amazon and its global presence regarding its products.
E business is ubiquitous for Amazon in this case which means that it is everywhere.
Nonetheless, there is the feature of global reach.
E commerce is associated with allowing business associated transactions on the identified cross nation bound can be highly convenient along with more appropriate as compared with the identified traditional commerce.
The article reveals that Amazon puts this into consideration and that is why it has been able to have a market that is of equivalent size to that one of the world population.
The other feature is defined as being universal standards.
E commerce type of technologies are considered to be unusual feature as well as it is the identified technical standard associated with the internet so to perform the identified technical standard associated with e-commerce is usually shared by all the nations globally within the global standard.
Standard is considered to be crucial and has an high impact on the market entry associated cost as well as putting into consideration the identified cost associated with the goods on the given market (Fashion Communication in the Digital Age:
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FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, 2019).
Amazon has proven to be competent enough in the global market by ensuring that all of its goods meet the universal standards of high-quality goods.
Using ubiquity feature, the site has been availed endlessly on every accessible marketing agency.
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Therefore, as a company, we must make sure that the facility of the site retains up with the ever-advancing technology such that it is unified with immediate effect in any upcoming technology.
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(Laudon, & Traver, 2016). But a note of compliments to every member who has guaranteed that this feature is always there.
There is also the feature on information richness.
Advertising as well as branding are key to any commerce type of business.
The e commerce feature is evident in Amazon as presented by the article whereby the company delivers video as well as animation and billboard advertising.
It is important to note the feature of interactivity which entails having business technology that is interactive so as to facilitate two-way communication between the consumers along with the businesses.
This is true for Amazon as revealed in the article since Amazon has high innovative Technology that helps its consumers to order and receive products.
The other feature is associated with personalization along with customization.
Amazon uses high Technology to deliver Marketing messages to consumers.
Nonetheless, there is also social technology which is associated with user content generation along with social networks and dissemination which is evident in Amazon as it interacts with its target market throughout all the social media platforms.
Information density is another aspect of e commerce which is associated with reducing information associated costs as well as increases quality (Fashion Communication in the Digital Age:
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FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, 2019).
Amazon's dominance and disruption
In the current times, everyone as well as businesses are all talking about the concept of disruptions and dominance by the giant companies.
It is a new millennial for businesses with these two terms.
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Disruption is more than just a passing fad in the current business world.
Giant companies such as the Amazon which has dominated the global marketplace with its numerous disruptions have been in a constant invention as well as reinvention process using the most vital tools available which are Technology along with process’s and even systems.
The article discusses the various ways in which the Amazon company has disrupted the global marketplace as well as the way it has done so (Kumar & Sundarraj, 2018).
The cycle of disruption as well as dominance by Amazon company has enhanced efficiency as well as reduced various expenses of getting products by the consumers.
There is no other organization in the world which is considered to embody the power associated with audacious as well as progressive disruption than the Amazon common.
The company has forced most of the incumbents to take part in the disruption process of their various business associated models such as the Walmart Company or turn off their lights (Kumar & Sundarraj, 2018).
Amazon is ranked as being the second most essential e commerce business just behind Alibaba.
It is considered to dominate the vital segments associated with consumer electronics as well as entertainment and the IT industries while at the same time pushing out most of the large along with the previously strong organizations which could not or did not want to pursue the threats seriously.
Amazon Company recently disrupted the grocery delivery pushing back Walmart and Kroger Company.
Amazon acquitted the high-end grocery whole foods associated market with an aim of bettering itself for the identified logistics as well as the various supply cabin issues which are associated with the online to door grocery associated deliveries.
This is forcing Walmart and Kroger among other companies to lower their prices so they can cope with the competition they are facing from Amazon.
Nonetheless, amazon has dominated the electronic supply business.
It has been quietly pushing to come up with its own type of service provider associated business and is doing this competitively by hiring the best specialists for consultations along with installations for its customers.
Nonetheless, Amazon is the dominant player when it comes to cloud computing industry.
It goes up against strong forces such as Microsoft.
The competition in the global players is now at a peak as most of the companies aim to defeat Amazon (Kumar & Sundarraj, 2018).
Impact of e-Business strategies on the marketplace
The article discusses numerous e business strategies in relation to Amazon as well as how they affect the company on the identified marketplace.
First and foremost, the Amazon company has a unique web site that is considered to have used friendly attributes which thereof attracts many customers to it and shop using the website.
Nonetheless, another e commerce strategy that is utilized by Amazon is that one associated with control of a unique type of product associated line.
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Some of the key profits and impacts of the policies on the business have been; extension of the market shares domestically and internationally. (Gregory, Ngo, & Karavdic, 2019). This has grown the customer expediency and decreased the shopping expenses. The global reach resourcefulness has enabled the business to break through the various cultures of the world. Thus, many businesses and many people are now in touch with the business. The worldwide standard technologies are inexpensive to utilize and this forms part of the cost reduction mission. Use of the various media of communication forms a key section of marketing strategies. A well marketed business goes a long way in rising the business and increasing the market share as well as sales.
This has helped it to attain a higher competitive advantage over either company such as Walmart and Kroger especially in regard to its recent disruption in the grocery food market.
Moreover, Amazon is always on the move in ensuring that it attains continuous innovation on its various products as well as services in the global marketplace.
Its highly innovative as well as inventive nature has helped it to attain a global market presence and higher sales revenue.
It also ensures that it achieves on time delivery for all its products in the market by adopting the best practices for delivery of consumers goods.
This has helped it in having a higher customer base rate as compared to most of its incumbents.
It also uses effective and appropriate Marketing strategies for attracting customers.
These strategies have helped the Amazon company to be more efficient along with convenient.
References
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Fashion Communication in the Digital Age:
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FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019.
(2019).
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Retrieved from https://www.worldcat.org/title/fashion-communication-in-the-digital-age-factum-19-fashion-communication-conference-ascona-switzerland-july-21-26-2019/oclc/1103672160
Laudon, K.
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C., & Traver, C.
G.
(2016).
E-commerce:
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business, technology, society.
Kumar, V., & Sundarraj, R.
P.
(2018).
Global innovation and economic value.
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Retrieved from https://www.worldcat.org/title/global-innovation-and-economic-value/oclc/1021172529
5/14/2016http://digital.olivesoftware.com/Olive/ODN/DallasMorningNews/PrintArticle
Gregory, G.
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D., Ngo, L.
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V., & Karavdic, M.
(2019).
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures.
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Industrial Marketing Management, 78, 146-157.
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W1-Amazon-Report.docx
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