dqwk3

PART 1.

Many companies use their brand  as a competitive advantage. Given your knowledge about the global  economy, identify three brands you believe have the strongest likelihood  of remaining a source of advantage in the 21st century and explain why.  Explain the effects you believe the Internet's capabilities will have  on the brands you identified in the previous discussion and what the  owner of the brand should do in light of them. 

PART 2.

From  the e-Activity (PRACTICE), analyze the internal environment of the  company you researched to determine that company's strengths and  weaknesses. Based on the strengths and weaknesses you discovered,  determine what steps the company could take to positively impact the  company's competitiveness. Explain your rationale.