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8 Page Paper with a Title Page, Table of Contents, Executive Summary, Research and Analysis, Conclusion, Citations.
Complete analysis on the Beer Wars documentary. What is happening in this industry? Who are the key players? What type of industry? Who has what power in the industry? Ethical considerations?
Apply external analysis, 5 forces, ethics, etc... to the Beer Industry.
- Large Corporations: AB-InBev, Miller/Coors
- Craft Beers
- Imports
- Distributors
- 3 tier system
- Government lobbyist
- Competition
- Ethical considerations
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