Do you know information System for Managers?

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Read the case study “Can This Bookstore Be Saved?” (this can be found as an attachment to the case study in Week 2 within Moodle).

·  The Case Study Review should include (2 to 3 pages)

o This does not include title pages or reference pages

o This is at least 2.5 written pages (page 3 must be at least ½ of a page)

·  Summary of the case

o This should be thorough enough (but not plagiarized (meaning in your own words)) to give a reader who has not read the case a very good idea of what is going on 

·  Answer to the questions at the end of the case which are based on the textbook readings or outside sources (these are not your opinion but you can include comments)

o Such as Question 3-14 asks you to use the value chain and competitive forces models to evaluate the impact of the Internet on book retail stores such as Barnes & Noble.

§ Page 60 of your text book discusses the competitive forces and the Porter model

§ Page 61 looks at information systems in value chain analysis (the model is in figure 2.14)

·  Conclusion which is your thoughts on the case and its contents

·  In completing the case I want at least 3 in-text citations referencing the text book material or an outside source backing up your comments/answers

Present the paper in Microsoft Office Word document format. Name the file LastName_Case_Study_1.doc and submit it to the Online Venue (Moodle) by the beginning of Friday class of Week 3.

·  All written assignments and responses should follow either MLA/APA rules 

o Title page (in MLA the title is usually on the first page but, the instructor can request a title page and this is what I am asking for so that there is at least 2.5 full pages of content)

o No paragraph spacing

o Double spaced

o 1” margins (top, bottom, left and right)

o 12pt font size

o Times New Roman

o References and in-text citations follows either the APA or MLA rules

o Can follow link for the Purdue Owl site for information on MLA/APA: https://owl.english.purdue.edu/owl/section/2/

Assignment Grading Criteria 

Maximum Points

Case Description

10

All Discussion Questions answered thoroughly

40

Conclusion

7.5

Used textbook and/or outside sources to substantiate discussion

10

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

7.5

Total:

75

  • 7 years ago
  • 20
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    MarketingAnalysisofBarnesandNobleBookRetailChain.docx