Discussion: The Three Appeals

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For this discussion you will first need to read the following chapters in WWM Chapter 10: What is Rhetoric, Chapter 12: The Rhetorical Situation, and Chapter 43:Visual Rhetoric.

You will analyze two commercials in your 250 word Initial Post: FurkidsLinks to an external site. and ASPCALinks to an external site.

The questions: What appeals are used in the commercials (and where). (Give examples.) How effective are the appeals? What makes them effective/ineffective?

Please explain.

https://www.youtube.com/watch?v=-F_8qaQ3DD0

https://www.youtube.com/watch?v=Iu_JqNdp2As

  • 3 years ago
  • 5