Discussion Question

 

Two videos of AXE commercials “Anarchy”

• Watch the following AXE commercials “Anarchy” at:
  
  • Das Neue AXE Anarchy - For Him and For Her (Links to an external site.)Links to an external site.
  • AXE Anarchy (Links to an external site.)Links to an external site.
  • AXE Anarchy the graphic novel (Links to an external site.)Links to an external site.
  • The graphic novel - AXE Anarchy (Links to an external site.)Links to an external site.
• Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.
• Your response should be no longer than 5 lines.
• The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.