Discussion Forum

This week we are going to further our knowledge of customer relationship management (CRM) on the discussion board. Your original posting this week will be to find an article demonstrating application of a particular type of customer relationship management or CRM (i.e., operational CRM, analytical CRM or any other type - research to find types of CRM) to an organization or business. This is actually a very interesting topic.

I have selected an article I believe will work for this discussion. If you would like to use a different one. Just let me know.

Summarize it for us, tell us what form of CRM you're discussing, the organization, what they're doing with the CRM and why, and provide the URL.