Discussion #7
prettyldy26Please read the uploaded Case 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the following questions.
- What are the key problems that Gupta should focus on in the short term and in the long term?
- What is your recommendation for Coke’s communication strategy?
- Who are the key constituents? Could Coke India have avoided this crisis?
8 years ago
15
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Coca-ColaIndia.doc- INNC.pdf
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