DISCUSSION

Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

1.  Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.