Discussion 1 Week 1 Due 10/6/2018 4pm EST

Throughout this course, I will need someone that is willing to work with me over the next 11 weeks. You will be compensated accordingly. The course will require you to develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the NAB Company Portfolio (attached). The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

For this week's discussion, please respond to the following:

1. Create your NAB company name and explain its significance.
2. Briefly describe the business and product (s).
3. Develop your company's Mission Statement and provide a rationale for its components.