DIS11- CATHERINE oWENS only
lovinglifeUse the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective.
•Discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
•Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response
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