u9d1

Preparation

Complete the assigned readings for this unit. Research and select a publicly traded, multibusiness organization (MNC) to use as a case study for both this discussion and the second discussion in Unit 9. You must choose an organization that you have not already used as a case study in this course.

Discussion

Where do new strategy and innovation opportunities come from? Use the organization you have selected and apply the information from your assigned Unit 9 readings to complete the following:

• Evaluate the businesses of your MNC and how they fit on the 9-cell matrix illustrated in Chapter 8 of your text.
• Explain how this MNC has created or leveraged synergies between its SBUs.

Your discussion post should be a minimum of 250 words and incorporate at least one scholarly reference along with citations from the required readings.