Deliverable 3 - Brand Messaging Architecture

Competency

Develop a brand messaging architecture using strategic questioning.

Scenario

An internal newsletter article about Viteze, a new brand of vitamin drinks your company is developing, was sent out and it is a hit. Interest has been generated throughout the company and questions posed to management about the new brand have filtered back to the brand manager. As a result, you are asked to write an email explaining to supervisors, managers and executives the details of your group’s brand message. The brand manager stresses that your goal should be to craft a persuasive, well-written message that motivates leadership to support and align with the group’s intended plans for the brand.

Instructions

Write an email to leadership explaining and championing the components of the brand messaging architecture for your new product.

Your email should be 2-3 pages in length, written with professional language, and use proper spelling/grammar.