CSR

Associated Objective

• Define CSR and cause marketing and explain how they create value for consumers

Please discuss a company that you think is an example of a company that demonstrates a commitment to corporate social responsibility. Give examples of the company’s actions and explain how they reflect its mission. Also, explain how you think the company’s CSR activities create value for the company, customers, and society. Before posting, read through what your colleagues have already posted and try to select a company that has not been mentioned.

Response Parameters

Initial Responses

• Posts are due by Wednesday at 11:59 p.m. ET 
• Posts should be at least 350 words in length. While there is no maximum word count required, please be sure your post is readable and is something other classmates would want to respond to
• Use reliable sources—not blogs, online encyclopedias, or random websites
• All sources should be cited and referenced in APA format