Critically Assessing Statistical Information

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Using the questions from your Huff reading (questions listed below), select any recent statistic presented for public (marketing) consumption and follow it back to its source, looking for the biases and inconsistencies or other inappropriate presentation of "facts" to the reader/listener. Consider also the ethical implications of the data, as well as any cultural bias. Present a 1–2 page scholarly reaction.


· Who says so?

· How does he (or she) know?

· What is missing?

· Did somebody change the subject?

· Does it make sense?

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