Create a Marketing Plan

Week 6 Final Paper – Paper template is in attachments - it must be used

PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL.

Develop an 11 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

· Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

· Develop an organizational mission statement, and forecast performance goals using your situational analysis.

· Design a marketing strategy based upon your objectives.

· Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

· Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper – paper template in attachments

 The Final Paper:

· Must be 11 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style 

· Must include a title page with the following:

o Title of paper

o Students name

o Course name and number

o Instructor’s name

o Date submitted

· Must begin with an introductory paragraph that has a succinct thesis statement.

· Must address the topic of the paper with critical thought.

· Must end with a conclusion that reaffirms your thesis.

· Must use at least four scholarly sources in addition to the text.

· Must document all sources in APA style. 

· Must include a separate reference page, formatted according to APA style