Create a Marketing Plan

Ashford University

BUS 620 – Week Six Paper

Name

Date

Executive Summary

Do not indent here

Introduction

Indent first sentence of each paragraph – tell the reader what this paper is about…

Product / Brand Chosen

Choose a real consumer product that exists today.

Product & Firm History

xxxxxxxxxxxxxxxxxxxxxxx

Marketplace Situation Today

xxxxxxxxxxxxxxxxxxxxxxx

SWOT Analysis

Organizational Strengths

x xxxxxxxxxxxxxx

Organizational Weaknesses

x xxxxxxxxxxxxxx

Environmental Opportunities

xxxxxxxxxxxxxxxxx

Industry & Company Threats

xxxxxxxxxxxxxx xxxxxxxxxxxxxxx

Recommendations for Organization

New Mission Statement

xxxxxxxxxxxxx

Performance Goals Based on Situational Analysis

Over the next two years, xxxxxxxxxxxxxxxxxxxxxx marketing model of superb customer service.

Overall Objectives for Next Five Years

xxxxxxxxxxxxxxxxxo

Marketing Strategy Based on Objectives

Over the next year xxxxxxxxxxxxxx sell over 3xxxxxxxxxxxxxxxxxxxx –

Integrated Marketing Mix Plan

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxay. Use references here.

Product

Ourxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx with these changes the new price should be adjusted to…

Placement

The best channel of distribution would be xxxxxxxxxxxxxxxxxx.

Price

Ourxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx with these changes the new price should be adjusted to…

Promotion

Currently advertising uses xxxxxxxxxxxxxxxxxxxxxxx. A revision proposal would be to add or change this by………………

Market Segments - Current Target Market

What are the target market(s) that this brand is now focusing on…

New Primary Target Market

The new target market that this product should focus on is …..the overall size of this new opportunity is…

New Secondary Target Market

The second new target market that this product should focus on is …..the overall size of this new opportunity is…

Customer Needs

Although xxxxxxxxxxxxxxxxxxxxxx

Positioning

Xxxxx the positioning statement for this brand is…

Competition

The xxxxxxxxxxxxxe above their competitors. You must review competitors in this format (you could put this in the Appendix as an alternative IF you are concerned with page count ):

Finally discuss what changes you would recommend to take to beat your competition. Remember, APA does not allow first person – so your response should be statements like this – ‘Starbucks should start home delivery…’ or what every your creative new ideas are and of course, I expect academic support for your new ideas!

Services

Call center and warranties for this product include…. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Socially Responsible Marketing

In the marketing for this brand – do not talk about other company’s socially responsible marketing – only discuss your recommendations and current socially responsible marketing techniques being used. Societal marketing – what would you recommend that your brand does to give back?

Conclusion & Recommendations

In summary, xxxxxxxxxxxxx xxxxxxxxxxxxx

References

Berg, A. (2011). Xxxxxxxxxxxxxxxxxxxx and do not forget to indent the second line of your reference.