"Consumer vs. Business Marketing"

Please respond to the following:

• Compare and contrast marketing to consumers (B2C — business to consumer) and marketing to businesses (B2B — Business to Business) with regard to the marketing methods. Take a position on whether the B2B and B2C marketing methodologies are converging due to advances in technology (e.g., Internet marketing, new media). Support your position.
• Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool. 
• Explore the use of mobile payments using the e-Activity and the Appendix. Then, speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate each. Support your response.