Consumer Recall

You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice. Select a Branded product (target product) that is not geared toward a specific gender market. 

• State the Product & Brand
• Create a 3-question survey that includes: 
  • A gender question
  • A recall question
  • A Likert Scale Question on Recall
  • Survey 5 Males & 5 Females 

Enter the results of your survey into SPSS  file.

If you are engaging in research, be sure to cite the source(s) in APA format.