Companies planning to introduce a new product in the market must define the "target" for the product ...

  

Companies planning to introduce a new product in the market must define the "target" for the product.  Age and gender are two of the most important important demographic variables.  The following two-way describes the age and marital status of American women in 1999.  The table’s entries are in thousands of women.

  

Age   (Years)

Never   Married

Married

Widowed

Divorced

Total

 

10 to 24

10,240

2,598

9

184

13,031

 

25 to 39

7,640

20,129

193

2,930

30,891

 

40 to 64

3,234

28,923

2,357

6,764

41,278

 

Over 65

751

8,270

8,385

1,263

18,667

 

Total

21,865

59,918

10,944

11,141

103,867

• Compute      the marginal distribution of marital status for all adult women (use      percents).  Use excel to create a bar chart to display this      distribution.
• Insert this graph into Word and      discuss it.
• Compare the conditional      distributions of marital status for women aged 18 to 24 and women ages 40      to 64.  Discuss the most important difference between the two age      groups.
• Your company is planning a      magazine aimed at women who have never been married.  Find the      conditional distribution of age among never-married women and display it      in a bar graph. Insert this graph into word.  Discuss what age group      or groups you would suggest to your magazine to target.