Companies planning to introduce a new product in the market must define

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Companies planning to introduce a new product in the market must define the "target" for the product.  Age and gender are two of the most important demographic variables.  The following two-way describes the age and marital status of American women in 1999.  The table’s entries are in thousands of women.

  • Compute the marginal distribution of marital status for all adult women (use percent’s).  Use excel to create a bar chart to display this distribution.

  • Insert this graph into Word and discuss it.

  • Compare the conditional distributions of marital status for women aged 18 to 24 and women ages 40 to 64.  Discuss the most important difference between the two age groups.

  • Your company is planning a magazine aimed at women who have never been married.  Find the conditional distribution of age among never-married women and display it in a bar graph. Insert this graph into word.  Discuss what age group or groups you would suggest to your magazine to target.

 

 

  • 11 years ago
Companies planning to introduce a new product in the market must define
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