Commercial analysis
- The Super Bowl is traditionally the most expensive programming in which to air a commercial. Brands look to outdo themselves in terms of creative and engaging content.
- Choose one of the commercials that ran in the Super Bowl this past week.
- This link will help you choose. https://www.marketingdive.com/news/super-bowl-LIV-2020-ad-tracker/568839/
- What engaged you or didn't engage you about the ad?
- Did it tell a story that pulled you in or did it try to push a message at you? Explain.
- Did that story fit the brand's overall brand story and message?
- Did it achieve earned media through social sharing?
- How much earned media did it garner and where?
- Why do you think this was shareable content?
Write 400-500 words
6 years ago
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