Commercial analysis

profilesegou
  • The Super Bowl is traditionally the most expensive programming in which to air a commercial. Brands look to outdo themselves in terms of creative and engaging content.
  • Choose one of the commercials that ran in the Super Bowl this past week.  
  • This link will help you choose. https://www.marketingdive.com/news/super-bowl-LIV-2020-ad-tracker/568839/
  • What engaged you or didn't engage you about the ad?
  • Did it tell a story that pulled you in or did it try to push a message at you? Explain.
  • Did that story fit the brand's overall brand story and message?
  • Did it achieve earned media through social sharing?
  • How much earned media did it garner and where?
  • Why do you think this was shareable content?

Write 400-500 words 


    • 6 years ago
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