CMO #1 – DUE February 20 : USA Olympics + Corporate Social Responsibility ('CSR')10 Questions,4Pages)

CMO FORMAT + SUBMISSION INSTRUCTIONS: Ø Excessive crowding as makes reading difficult may result in point subtractions; use 12-pt. font please and reasonable spacing with bullets, subheads and charts as appropriate. Ø Not to exceed 4 pages. That would be long in itself, so feel free to be more economic with your language.

Note: Brevity need not compromise content or technical quality. Two seminal writing reference books: ‘AP Stylebook’ and ‘The Elements of Style by Strunk & White. Ample spaces between labeled sections is requested, numbering will keep you on track.

  In your first CMO assignment, you will be examining and contrasting brand marketing via the PyeongChang 2018 Winter Games and the use of entrepreneurial marketing techniques. Questions will invite your comments as to marketing that seems rudimentary, and that which is more imaginative and entrepreneurial. Then you will be invited to outline your guidance to a start-up in how to attach a brand to the audiences drawn to the Olympics—affordably but still effectively. You will need to do research and reference our books. (BOOKS: Marketing That Works: How entrepreneurial marketing can add sustainable value to any sized company-by Lodish , `The Power Of Broke`-by Daymond John

 Use at least one source from each of these research categories: ü Company Sources: Annual Report, website, social media, newsletters ü Direct: Employee executive reached through LinkedIn ü Online: Mergent, ProQuest Business Databases, Business Source Complete, Industry Report, US Census, Bureau of Labor Statistics ü News: Boston Business Journal, Providence Business News, Bloomberg, trade journals, regional or national business periodicals