Cheerios’ “Good Goes Round” campaign 2017 Analysis

Write a 4-5 pages analysis about the 2017 Cheerios’ “Good Goes Round” campaign.   

This paper are only focus on 3 parts. 

1. Big idea and creative strategy

2. Message strategy 

3. Media strategy and media channels

IMPORTANT: The paper does not have to include the background of the campaign, just focus on these 3 parts! 

Please read the instruction file before start the paper, thank you.