Cheerios’ “Good Goes Round” campaign 2017 Analysis

Analysis instruction

Write a 4-5 pages analysis about the 2017 Cheerios’ “Good Goes Round” campaign.

Cheerios’ “Good Goes Round” campaign 2017 - The brainchild of 72 and Sunny, this campaign aims to highlight Cheerios’ brand consistency through the promotion of acts of kindness and good karma.

Please focus on these three topics while writing the paper.

1. Big idea and creative strategy - what is the big idea and creative direction of the campaign, advertising appeal, tone of voice

2. Message strategy - what is the main message and sub-message of campaign and do they vary across different media channels, how do you see/evaluate the campaign execution?

3. Media strategy and media channels - what are the different mediums or media channels used for campaign, how was their media plan? How was their social media, if any?

You need to do online research to get information about the campaign, please cite your online sources. (5 minimum sources required)