Case Study II

Compose a persuasive response that includes the following elements:

• Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
• Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

Your response should be two pages in length, not including the title page or reference page.  All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.