Organizational Research unit II case study and DQ Question

Unit II Case Study

In the CSU Online Library, using the Business Source Complete database, search for and read the article titled

“How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the

following elements:

 Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive

errors contributed.

 Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that

might have influenced the company to move in a more positive direction. 

Your response should be two pages in length, not including the title page or reference page. You are required to cite at

least one article from the CSU Online Library (not including the referenced case study article). All sources used must be

referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

DQ Question

Identify and discuss ways to lead a decision-making group or project team. Evaluate the pros and cons of each, and elaborate on how you would manage creative ideas and crisis situations within the groups.

Needs to be one paragraph in length and sepreate from case study.