CASE STUDY

Evaluate how in the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to factors affecting the operations of its business.

Be very descriptive in your answers, this requirement is key to the grade the assignment earns.

Write an academic paper depicting your analyses and your six answers. 

1. How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide(Concepts & Connections 1.1)
2. What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses.
3. In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?
4. What key factors may determine the success or failure of Airbnb?
5. What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?
6. Do you think should there be a separate strategy for the international component of Airbnb’s business model?

Solid critical thinking is highly recommended.