Case Study
guest1234567891. Did Eli Lilly pursue the right strategy (i.e., should it have used a joint venture) to enter the Indian market? Why or why not? You should refer to Chapter 6 of the notes for guidance. (50 pts)
2. Identify and discuss what you would say are the three (3) main achievements of the joint venture? (50 pts)
- 4 years ago
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