Case #1 (Continued)

Case #1 (Continued):  Canadian Western Agribition - Beefing Up the Growth Strategy

Continue the Case #1 discussion by preparing responses to the following questions:

1) What should be the goals of CWA?  How should it measure its success?  How much emphasis should be put on making a profit?

2) Who are CWA's consumers?  How are all the players (visitors and participants) interconnected?

3) Who should be CWA's target in the short and long term?

4) What recommendations and implementation plan would you suggest?

In your response to these questions, be as thorough as possible.  In case analysis, you always want to support your answers with a cited source.  In addition, utilize material from Chapters 1 and 2 in your response.

Post your 1000-words minimum (double-spaced) response to these questions