Case #1 (Continued)
BUOL 690 2
Non-Profit Marketing
Week # 3 – Harvard Case Study
Your Name Here
Date
Introduction
Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph.
CWA Goals & Measurement of Success
Indent first sentence in each paragraph five spaces. Answer question assigned. Make sure to use a reference for this section.
CWA Consumers & Player Interconnections
Indent first sentence in each paragraph five spaces. Answer question assigned. Make sure to use a reference for this section.
CWA Target (Short & Long Term)
Indent first sentence in each paragraph five spaces. Answer question assigned. Make sure to use a reference for this section.
Recommendations – Action Plan
Indent first sentence in each paragraph five spaces. Answer question assigned. Make sure to use a reference for this section.
Conclusion
Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion.
References
APA format please – second & subsequent lines must be indented five spaces