Capstone

Assignment Prompt

For this week, You need to develop your Recommendations as a Consultant:

• YOU ARE EXPECTED TO LET THE READER KNOW WHAT OPINIONS YOU HAVE REACHED as a result of your PESTEL analysis and your Strategic Business Areas (SBAs) Segmentation (previous chapter).
• Based on a Portfolio Point Positioning, Small, Medium and Large Enterprises can develop and pursue up to 18 Strategic Business Units (SBUs) and 500 SBAs concurrently. For your reference, see MGT516 - Final Paper SBA Segmentation Guideline.ppt from the previous module.
• Your Capstone Research paper needs at least two SBUs and up to 54 SBAs (However, you could come up with less than 54 SBAs). For your reference, see MGT516 - Final Paper SBA Segmentation Example.doc showing 1 SBU and 27 SBAs.
• Your recommendations as a consultant would include only few of those 54 (or less) SBAs. Select the ones with more Future Prospects and Future Competitive Position Potential.