Capstone

Assignment Prompt

For this week, you need to develop your PESTEL "(Political, Economic, Sociocultural, Technological, Ecological, Legal") analysis and your Strategic Business Areas (SBAs) Segmentation for your selected topic.

Below please find some recommendations to complete this section successfully:

• Develop your PESTEL Analysis first.
• Then develop your SBAs segmentation.
• To develop your SBAs segmentation, please notice that you will be using these 4 dimensions from your Business Plan (previous chapter)
• Need(s), Technology(ies), Customer Types, Geographic Locations.
• The entrepreneurial venture needs to involve at least two Strategic Business Units (SBUs).
• For your reference, use these documents:
  • MGT516 - Final Paper SBA Segmentation Guideline.ppt
  • MGT516 - Final Paper SBA Segmentation Example.doc
• Develop your SBAs (SBA Name & Number) as Exhibits (For Example: Exhibits 1-8)
• Finally, use an Appendix for Exhibits 1-8