Business Intelligence

Business Intelligence

Review one (1) of the following case studies, and be prepared to discuss.

• 343 Industries: 343 Industries Gets New User Insights from Big Data in the Cloud, located in the online course shell and on the Web at https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=13353
• Klout: Data Services Firm Uses Microsoft BI and Hadoop to Boost Insight into Big Data, located in the online course shell and on the Web at http://news.microsoft.com/videos/data-services-firm-uses-microsoft-bi-and-hadoop-to-boost-insight-into-big-data/#sm.000jz2lmj1189ee0rf31c63u21whf
• Yahoo!: Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data Solution, located in the online course shell and on the Web at https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=14678
• Department of Special Investigation: Thai Law Enforcement Agency Optimizes Investigations with Big Data Solution, located in the online course shell and on the Web at https://blogs.technet.microsoft.com/dataplatforminsider/2012/08/09/thai-law-enforcement-optimizes-investigations-with-microsoft-big-data-solution/
• It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions.

Using the organization you selected,B explain the key way(s) in which your organization / agency uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge your chosen organization / agency in the future. Provide a rationale for your response.