Business Finance - Management Week 2 Assignment 6

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Still waiting on the round 2 CAPSIM report so that this assignment can be completed. I will post the report on 6/6

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07.06.2026
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WeekTwoAssignment6InstructionsHM.docx
PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx
TeamCHESTERAnnualReportRound1.pdf
CompleteRound1Report.pdf
Round2CHESTERAnnualRepot.pdf
Round2CompleteReport.pdf
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WeekTwoAssignment6InstructionsHM.docx

Assignment 6: Devise a Marketing Strategy Presentation for the Next Corporate Board Meeting

Instructions

Background

Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company.

Instructions

In a PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company:

1. Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those related to R&D and production objectives.

2. Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you made, including specific examples and why.

3. Discuss the results of your marketing efforts.

4. PowerPoint Presentation with speaker notes. Slide topics: objectives, strategies, and marketing investment allocation per competition round, for Sales, Promotion, and Sales Forecast, and Market share (% and Volume): company, per product.

Length: 5-7 slides (not including Title Page, Agenda, and reference slides). Speaker notes will be between 75 and 100 words in the Notes area of each slide. The notes provide substance and support for the outlined information on the slide. This information is the core of the presentation (what you would say if presenting to a live audience). The audience’s attention is on you.

References: Supplement this weeks’ readings with a minimum of 3 additional scholar-practitioner articles from journals such as Strategy & Business, California Management Review, and Harvard Business Review from 2020 to present.

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

PROFESSOR’S NOTES FOR WEEK TWO ASSIGNMENTS 3, 4, 5, & 6

Marketing Strategies & R&D

I. Marketing Strategies Overview

· Marketing connects products with customers.

· Strategies have evolved from traditional advertising (TV, radio, print) to digital marketing (websites, social media, email, online ads).

· Organizations must adapt their marketing strategies as technology and consumer behavior change.

II. The Digital Marketing Transformation

· Customers have more access to product information than ever before.

· Businesses now have access to customer data through analytics and CRM systems.

· This information helps companies better understand customer needs and create targeted marketing campaigns.

III. Marketing and Organizational Collaboration

· Marketing works closely with:

· Research & Development (R&D)

· Production

· Sales

· Understanding products and customer needs is essential for successful marketing.

IV. Research & Development (R&D)

· R&D focuses on innovation, product improvement, and new product development.

· Companies use R&D to stay competitive and meet changing customer demands.

· R&D can result in:

· Incremental improvements (new smartphone features)

· New products and technologies

V. CAPSIM Connection

· In CAPSIM, teams made R&D decisions to improve or create products.

· Marketing and R&D decisions work together to position products effectively in the marketplace.

Key Takeaways

· Marketing strategies must evolve with technology.

· Data helps companies better understand customers.

· Marketing and R&D must work together for success.

· Innovation is critical for long-term growth and competitiveness.

Assignments 3, 4 & 5 are based off of the results that you get from your CAPSIM rounds. This week is about R&D, Financial Statements and Key Performance Indicators. (KPIs) Financial Measures can be found in the various reports that Capsim creates after you have completed a round.

Evaluate financial statements from the Courier (Balance Sheet, Income Statement, Cash Flows). Organize these from the perspective of the end-user.

Assignment 6: PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company

You are working together as a team on the CAPSIM simulation. The assignments are individual assignments.

Prof. Marilyn Taylor

WeekTwoAssignment6InstructionsHM.docx

Assignment 6: Devise a Marketing Strategy Presentation for the Next Corporate Board Meeting

Instructions

Background

Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company.

Instructions

In a PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company:

1. Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those related to R&D and production objectives.

2. Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you made, including specific examples and why.

3. Discuss the results of your marketing efforts.

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

PROFESSOR’S NOTES FOR WEEK TWO ASSIGNMENTS 3, 4, 5, & 6

Marketing Strategies & R&D

I. Marketing Strategies Overview

· Marketing connects products with customers.

· Strategies have evolved from traditional advertising (TV, radio, print) to digital marketing (websites, social media, email, online ads).

· Organizations must adapt their marketing strategies as technology and consumer behavior change.

II. The Digital Marketing Transformation

· Customers have more access to product information than ever before.

· Businesses now have access to customer data through analytics and CRM systems.

· This information helps companies better understand customer needs and create targeted marketing campaigns.

III. Marketing and Organizational Collaboration

· Marketing works closely with:

· Research & Development (R&D)

· Production

· Sales

· Understanding products and customer needs is essential for successful marketing.

IV. Research & Development (R&D)

· R&D focuses on innovation, product improvement, and new product development.

· Companies use R&D to stay competitive and meet changing customer demands.

· R&D can result in:

· Incremental improvements (new smartphone features)

· New products and technologies

V. CAPSIM Connection

· In CAPSIM, teams made R&D decisions to improve or create products.

· Marketing and R&D decisions work together to position products effectively in the marketplace.

Key Takeaways

· Marketing strategies must evolve with technology.

· Data helps companies better understand customers.

· Marketing and R&D must work together for success.

· Innovation is critical for long-term growth and competitiveness.

Evaluate financial statements from the Courier (Balance Sheet, Income Statement, Cash Flows). Organize these from the perspective of the end-user.

Assignment 6: PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company

You are working together as a team on the CAPSIM simulation. The assignments are individual assignments.

Prof. Marilyn Taylor

WeekTwoAssignment6InstructionsHM.docx

Assignment 6: Devise a Marketing Strategy Presentation for the Next Corporate Board Meeting

Instructions

Background

Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company.

Instructions

In a PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company:

1. Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those related to R&D and production objectives.

2. Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you made, including specific examples and why.

3. Discuss the results of your marketing efforts.

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

PROFESSOR’S NOTES FOR WEEK TWO ASSIGNMENTS 3, 4, 5, & 6

Marketing Strategies & R&D

I. Marketing Strategies Overview

· Marketing connects products with customers.

· Strategies have evolved from traditional advertising (TV, radio, print) to digital marketing (websites, social media, email, online ads).

· Organizations must adapt their marketing strategies as technology and consumer behavior change.

II. The Digital Marketing Transformation

· Customers have more access to product information than ever before.

· Businesses now have access to customer data through analytics and CRM systems.

· This information helps companies better understand customer needs and create targeted marketing campaigns.

III. Marketing and Organizational Collaboration

· Marketing works closely with:

· Research & Development (R&D)

· Production

· Sales

· Understanding products and customer needs is essential for successful marketing.

IV. Research & Development (R&D)

· R&D focuses on innovation, product improvement, and new product development.

· Companies use R&D to stay competitive and meet changing customer demands.

· R&D can result in:

· Incremental improvements (new smartphone features)

· New products and technologies

V. CAPSIM Connection

· In CAPSIM, teams made R&D decisions to improve or create products.

· Marketing and R&D decisions work together to position products effectively in the marketplace.

Key Takeaways

· Marketing strategies must evolve with technology.

· Data helps companies better understand customers.

· Marketing and R&D must work together for success.

· Innovation is critical for long-term growth and competitiveness.

Evaluate financial statements from the Courier (Balance Sheet, Income Statement, Cash Flows). Organize these from the perspective of the end-user.

Assignment 6: PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company

You are working together as a team on the CAPSIM simulation. The assignments are individual assignments.

Prof. Marilyn Taylor

other Questions(10)

Business Finance - Management Week 2 Assignment 6

WeekTwoAssignment6InstructionsHM.docx

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

WeekTwoAssignment6InstructionsHM.docx

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

WeekTwoAssignment6InstructionsHM.docx

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

WeekTwoAssignment6InstructionsHM.docx

PROFESSORSNOTESFORWEEKTWOASSIGNMENTS3_4_5_6.docx

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