Business Finance - Management last assignment

Marketing Research Assessment

Your First and Last Name

University of Arizona Global Campus

BUS339: Marketing Research

Due Date

BUS339 Marketing Research Assessment

Complete all sections in this template.

1. To begin, write a paragraph in your own words. Define what ‘marketing research process’ means to the Ford Motor Company.

2. Next, conducting research in the UAGC library and on the internet, describe how each of the following sections in a marketing research plan might apply to a study in understanding consumer electric vehicle feature preferences. Provide one or two sentences for each section.

Introduction

Background and significance

Literature review

Research design and methods

Preliminary suppositions and implications

Conclusion

Citations and references

3. Using the topic of electric vehicles and Ford Motor Company, assess the importance of using a strong marketing research plan to accurately gain valuable information on consumer preferences.

4. Using Ford as an example of an international company, analyze how big data helps them make better global strategic decisions.

5. Considering the movement toward greener technology, evaluate in one or two paragraphs how the global environment influences the type of research Ford might conduct on electric vehicle markets.

6. In one or two paragraphs, assess the importance of using marketing research to make strategic marketing decisions.

7. Analyze how Ford implements marketing research to better position its products to consumers and sell more cars.