Business Ethics

Instructions

Establishing a culture of sound business ethics within an  organization is   challenging, to say the least. Companies that market products  that are not   considered to be “healthy” for consumers have additional  challenges. Using the   CSU online library, research a company that markets  “unhealthy” products.   Examples might include tobacco or alcohol companies but  these examples are not   all-inclusive. Respond to  the following questions. 

1. Briefly describe the company and its product and   the ethical dilemma associated with the production and distribution of its   products. 
2.  Describe how the perception of the product differs within   cultures both within the United States and globally. 
3.  How has this company handled the ethical   implications of its product with a focus on social responsibility, integrity   and business ethics?  
4.  Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive   to advertise a product that is not healthy for the  customer. 

Your response should be a minimum of two  double-spaced pages not including   the title and reference pages. You are  required to use at least one   peer-reviewed source.  Referenced sources must have accompanying citations   complying with APA guidelines. 

Some reading resources if you want to take a look at them to help with the assignment. YOU STILL MUST CONDUCT YOUR OWN RESEARCH.

Leonhard, G. [Tedx Talks]. (2014, December 6). Digital ethics and the future of humans in a connected world [Video file]. Retrieved from https://www.youtube.com/watch?v=bZn0IfOb61U 

The New York Times. (2013, December 9). Exxon Valdez oil spill: In the wake of disaster: Retro Report [Video file]. Retrieved from https://www.youtube.com/watch?v=VaRdUHrUnBs