Assignment

The following tasks are required in a 3-5 page paper:

1. Summarize the key issues in the IKEA case studies.

2. Complete a behavioral customer segmentation for IKEA.

3. Compare IKEA’s traditional vs. new (U.S.) customers.

4. Describe IKEA’s strategic growth opportunity in the U.S. in your own words, using the

concepts from the readings and lectures to date