Business & Finance - Marketing Persuasion- Weekly Assignment 3 (Ch. 9, 10, 11, 12)

Read Chapter 9, 10, 11 and 12.

Answer the below questions separately, use textbook citations.

1. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why?

2. Compare and contrast inoculation and forewarning as approaches to persuasion. How are they similar? How are they different?

3. The study of compliance gaining has been plagued by several problems. List and discuss at least two. How have these problems limited what we know about compliance gaining? What might be done to alleviate these problems?

4. Compare and contrast the foot in the door, the lowball, and the bait and switch tactic. In what ways are they similar? How do they differ?

5. The text offers several different answers to the question, "What is deception?" One approach distinguishes deceptive acts based on the type of lie told. Another examines liars' motivations. Yet another examines the strategies for manipulating information. Discuss two of these approaches and provide examples of the different forms of deception each distinguishes.