SPC 3540- Weekly Assignment 4 (Ch. 13 & 14)

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Answer the following questions separately, use textbook references and citations from Chapter 13 & 14.

1.  Which combinations of motivational appeals are complimentary, and why? Which combinations should be avoided, and why? 

2.  Explain the relationship of fear control and danger control according to Kim Witte's Extended Parallel Processing Model (EPPM). 

3. Is the use of ingratiation manipulative or unethical? Why or why not, and if so, under what circumstances? 

4.  What is the difference between a shock ad and an anti-ad? Provide an example of each. Which do you think is the most effective? Why? 

5.  How have governments used art and architecture to further the ends of the state? Provide some specific examples of government uses of art or architecture as tools of influence.
 



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